Light Up Over-the-Rhine (Light Up OTR) is returning for a fourth year on Saturday, December 14, 2014, taking place in Washington Park and its surrounding areas.

Presented by AGAR, Peanut Butter & Jelly Co. (PB&J), and The City Flea, Light Up OTR is an annual tradition aimed at uniting the community as they post 2,000 luminaries throughout the neighborhood. As Over-The-Rhine witnesses a rebirth of life and energy in the historic neighborhood, this observance seeks to unite past, present and future residents through an event that celebrates the artistic spirit of Over-The-Rhine.

“There’s no where else I would rather call home,” said Micah Paldino, CEO/Partner of PB&J, “It is invigorating to live in a community that is known for its dedication to arts and culture.”

Young professionals, community leaders, artists and residents will join together to celebrate the 4th year of this tradition in the blooming urban landscape. The City Flea will activate Washington Park with the second annual evening holiday market drawing over 80 vendors and food trucks. Similar to its popular summertime events, this “urban flea market” will offer countless gift ideas from local artists, collectors and makers. The lighting of a 30-foot tree in Washington Park will culminate the event, after which guests are invited to enjoy the Light Up OTR after party at The Moerlein Tap Room, located at 1621 Moore St. in Over-The-Rhine.

“It’s the one event every year that all of Cincinnati can gather around as a community and celebrate the progress we’ve made together over the past 12 months,” said Andrew Salzburn, Partner at AGAR, “It’s an opportunity to focus on the people and traditions that make our city great.”

The planners of Light Up OTR are seeking volunteers to create luminaries for the event. Those wishing to volunteer can meet at Washington Park to assemble the luminaries and help with set-up. See below for a schedule of events:

5:00 P.M. The City Flea opens to the public.

6:00 P.M. Volunteers can gather together to assemble luminaries at Washington Park..

7:30 P.M. Teams will be coordinated to disperse the luminaries throughout the neighborhood.

9:00 P.M. All volunteers and guests will gather at Washington Park for the fourth annual lighting of the OTR Christmas tree.

10:30 P.M. The City Flea and Light Up OTR conclude.

10:30 P.M. After party begins at The Morelein Tap Room, Located at 1621 Moore St. Cincinnati OH, 45202

For press inquiries please contact Micah Paldino at Peanut Butter & Jelly Co. at [email protected] or directly. Office: 513-621-7676. Mobile 513-668-7676

ABOUT Peanut Butter & Jelly Co. (PB&J)

PB&J is a multi-disciplinary design, marketing & PR firm dedicated to providing strategic brand services. We focus on brand development and positioning through art direction, public relations, design for print, installation, creative programming, editorial design, web, and interactive media. We strive to establish effective communication strategies that utilize appropriate visual media to efficiently reach and influence target audiences.  It is through innovative, brand-driven, communications with boutique sensibilities that we achieve our client’s objective and produce enduring results.


Formerly Ionic Collective, which formed in 2008, AGAR creates desire through social intelligence. AGAR is on the pulse of popular culture and in the trenches where relevance meets real. By taking an authentic and holistic approach to consumer and brand relationships through multiple interactive and engaging touch-points, we unite brands with their audience and the audience with their brand.


The City Flea is a place for the city’s countless creative minds and skilled hands to share what they are working on or collecting. The “flea” serves as a venue for social interaction amongst the already burgeoning local community of entrepreneurs, artists, and enthusiasts. Vendors at The City Flea range from vintage collectors, furniture makers, food artisans, small local businesses, local artists, jewelry makers and so much more.  It is a new common space for city dwellers who are strolling after brunch, walking the dog, thirsty for coffee, hungry for lunch, on their way to Findlay Market, or just looking for someplace to hang out. It gives people from areas surrounding the city a unique urban experience and opens their eyes to what is going on around town.  For information on The City Flea visit their website at

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